51.
Mainstream Tourism - Terms commonly but loosely
used to refer to popular forms of leisure tourism pioneered in southern Europe,
the Caribbean, and North America in the 1960s and 1970s.
52.
Market – those consumers who currently are,
or potentially may become, purchasers and/or users of a particular individual
or group of products services.
53.
Market leader – the product which has the
largest share of a single market, in other words, it is purchased by more
people than any of its competitor products.
54.
Market share – the proportion of sales of a
particular type of product achieved by an individual product.
55.
Marketing mix – the four controllable
marketing variables – product, price, place and promotion – which marketers
manipulate in order to achieve their marketing objectives.
56.
Marketing positioning – the position in the market
which a product is perceived to have, in the minds of consumers, in relation to
variables such as quality, value for money, and level of service.
57.
Marketing research – the process of
collecting, recording and analysing market-related information. It includes
published or secondary data of specific data or primary research. It is
designed specifically to provide data which helps an organization improve the
effectiveness of its marketing activities.
58.
Mecca
- a place that a lot of people visit, because it is famous for something that they want to see or do.
59.
Media – this can refer to either the news
media or the advertising media, in other words, the media in which
advertisements may be placed.
60.
Model – a representation that seeks to illustrate
and/or explain a phenomenon.
61.
Motivation – those factors which make
tourists want to purchase a particular product or service.
62.
Nature tourism- Travel to unspoiled places
to experience and enjoy nature.
63.
Niche marketing – the targeting of a product
and service at a particular market segment which is numerically much smaller
than the total market.
64.
Off-peak – a period when demand for a product
or service is habitually lower than at other times which are termed peak
periods.
65.
Off-site programming - Educational or
interpretive activities conducted by agency personnel outside the agency’s unit
jurisdictional boundary.
66.
On-site Programming - Educational or
interpretive activities conducted by agency personnel within agency’s unit
jurisdictional boundary.
67.
Outbound tourism – tourist trips from one’s
own country to a foreign country.
68.
Package Tour - A saleable travel product
offering an inclusive price with several travel elements that would otherwise
be purchased separately. Usually has a predetermined price, length of time and
features but can also offer options for separate purchase.
69.
Packager - Anyone organizing a tour including
prepaid transportation and travel services, usually to more than one destination.
70.
Partnership - Two persons who dance together.
A relationship between one or more parties involving close cooperation in
exercise of specific rights and responsibilities.
71.
Perceptions – the subjective interpretation
by individuals of the data available to them, which results in them having
particular opinions of, and attitudes towards, products, places or
organizations.
72.
Perishability – a characteristic of tourism
products whereby they have very limited lives, after which they no longer exist
and have no value. For example, an airline seat is no longer an existing
saleable product once the aircraft has departed.
73.
Phrase Book
- a small book that contains useful words and phrases in a particular foreign language, used especially by
tourists.
74.
Point of sale – refers to techniques which
are used at the point when tourists actually buy products or services to
encourage higher sales. This could involve window displays in travel agencies,
for example.
75.
Postmodernism – a sociological theory that
has major implications, if it is a valid theory, for the study of consumer
behaviour in tourism. It is based on the idea that in industrialized, developed
nations, the basis on which people act as consumers has been transformed in
recent years. The theory suggests the traditional boundaries, such as those
between high-brow and low-brow culture and up-market and down market leisure
activities are becoming blurred and are breaking down.
76.
Post-tourist – a tourist who recognizes that
there is no such thing as an authentic tourism product or experience. To the
post-tourist, tourism is a game and they feel free to move between different
type sof apparently totally contrasting holidays, from an eco-tourism trip to
Belize one year to a sun, sand, sea and sex trip to Benidorm the next year.
77.
Product Extension- An add-on product or
service, which enhances the experience of your product and generates additional
revenue. Example - A state park that offers guided wildflower tours (for a
fee).
78.
Product Life Cycle - The cyclical pattern of
demand for most products from “new and exciting” to “old and dated.” Almost all
products (tourism and otherwise) have these cycles.
79.
Product-service mix – the combination of
tangible elements and service that is aimed at satisfying the needs of the
target market.
80.
Promotion – the techniques by which
organizations communicate with their customers and seek to persuade them to
purchase particular products and services.
81.
Psychocentrics – a term coined in 1977 by
Plog referring to inwardlooking, low risk-taking, less adventurous tourists.
82.
Psychographic – the analysis of people’s
lifestyles, perceptions and attitudes as a way of segmenting tourism markets.
83.
Purchase decision – the process by which an
individual decides whether or not to buy a particular type of product and then
which specific brand to purchase.
84.
Qualitative research – research which is
concerned with customers’ attitudes and opinions which cannot be qualified.
85.
Quantitative research – research which is
concerned with the statistical data which can be measured and expressed
numerically.
86.
Reconnaissance - An on-site evaluation of an attraction
or destination from the perspective of the customer. Best performed by an
outsider who is not familiar with the location and who is trained in fair and
scientific methods of evaluation.
87.
Repositioning – the process by which
organizations attempt to change the consumer’s perceptions of a product or
service.
88.
Resort
- a place that many people go to for a holiday.
89.
Seasonality – the distribution over time of
total demand for a productor destination, usually expressed in terms of peak and
off-peak seasons to distinguish between those times when demand is higher than
average and vice versa.
90.
Segmentation – the technique of dividing
total markets into subgroups whose members share similar characteristics as
consumers.
91.
Target marketing – marketing activity aimed
at a particular group of consumers within the overall total population.
92.
Tourist – a consumer of tourism products.
93.
Tour Guide
- someone whose job it is to show tourists around a place and explain its history, architecture etc.
94.
Undifferentiated marketing – a broad-brush
approach to marketing in which the market is not subdivided into segments.
95.
Up-market – Products aimed at the more
expensive, higher status end of the market.
96.
Visitor attractions – a single site, unit or
entity which motivates people to travel to it to see, experience and
participate in what it has to offer. They may be human-made or natural and can
be physical entities or special events.
97.
Value - The relationship between the benefits
associated with a product or service and the costs of obtaining the product or
service.
98.
Word of mouth – the process whereby consumers
who have experienced a product or service pass on their views, both positive
and negative, about the product or service to other people.
99.
Wayfinding signage - Signs to aid the
public in orienting themselves geographically within a specific location and
which identify functional units within the location.
100.
Wholesale - Sale of travel products through
an intermediary in exchange for a commission or fee generally at reduced
tariffs.
Source : http://www.macmillandictionary.com/thesaurus-category/british/Tourism-and-tourist-attractions / http://www.arizonaguide.com/travel-professionals/tourism-glossary#m / http://www.hotelmule.com/forum/viewthread.php?tid=902
Prepared by : Sandhy,Regie, and Farraby of 3sa05